Clean Refillable Mascaras

Clean Refillable Mascaras

Clean Refillable Mascaras

SOSHE Beauty takes a different approach to beauty by offering products like the G.L.A.M. mascara and a model that’s focused on refills and subscriptions. The clean, performance-based and glamorous product helps to bring awareness to the need to reduce packaging waste where possible. The G.L.A.M. Refill can be purchased as a one-time expense or a money-saving subscription, which helps to keep a customer’s supply of makeup always at its freshest.

Co-founder Sahar Rohani told Forbes, “SOSHE Beauty’s mascara is made differently by the entire brand and process. I think the largest hurdle with refillable products is user experience. We designed the case to make the refill process as seamless as possible.”

The brand works with TerraCycle to collect old product tubes and clean them, so that they can be appropriately repurposed.SOSHE Beauty takes a different approach to beauty by offering products like the G.L.A.M. mascara and a model that’s focused on refills and subscriptions. The clean, performance-based and glamorous product helps to bring awareness to the need to reduce packaging waste where possible. The G.L.A.M. Refill can be purchased as a one-time expense or a money-saving subscription, which helps to keep a customer’s supply of makeup always at its freshest.

Co-founder Sahar Rohani told Forbes, “SOSHE Beauty’s mascara is made differently by the entire brand and process. I think the largest hurdle with refillable products is user experience. We designed the case to make the refill process as seamless as possible.”

The brand works with TerraCycle to collect old product tubes and clean them, so that they can be appropriately repurposed.

Source:https://www.trendhunter.com/trends/glam-mascara

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