Free-Spirited Rum Commercials

Free-Spirited Rum Commercials

Malibu has partnered with Wieden+Kennedy London to drop a summer-themed rum commercial. The Caribbean rum-based company and award-winning filmmaker Dave Meyers collaborated on a summery, free-spirited campaign.

Malibu has a history of producing fun and energizing marketing campaigns dating back to ‘seriously easy going,’ an ad that featured people from the Caribbean taking life seriously. The commercial wrapped up by saying “If people in the Caribbean took life as seriously as this, they would never have invented Malibu. It’s seriously easy going.”

The ‘Welcome to Malibu’ installment features a young woman riding a motorcycle through a beachside town that soon turns into a coconut horse. On her journey, she passes by various cheerful people in a colorful, vibrant town as Carly Rae Jepson’s Call Me Maybe plays as background music.

Image Credit: Malibu


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